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Monday, June 11, 2007

How to Write A Follow Up Message

AllAboutAutoresponders.info

How to Write A Follow Up Message
Beka Ruse

Smart marketers know that follow up autoresponders drive sales. But, many don't know how to write the e-mail messages they need in order to use these tools. Don't let that keep you from increased profits! Write masterful messages with these simple steps:

(Examples in this article use the fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.)

Pull the Reader in

Introduce the Product

Explain the Product's Significance

Tell the Reader to Make a Purchase

An Eye for Continuity

    More and more opt-in e-mail is being sent around the Internet. Remind your prospect that he requested your messages by keeping an eye on continuity.

    Start and end each message in a similar way. At the top, let your prospect know who you are, why he is getting e-mail from you, and where he is in the follow up sequence. This can be as simple as saying:

      "Last week, you requested more information about Green Garden Fertilizer..."

    Then, end each message with your own contact information. Use your autoresponder's personalization features to list details about your lead. Also, include a way for the lead to unsubscribe. For example:

      "This message was sent to Dusty Dan at dustydan@needsanewlawn.com. On April 5th, Dusty Dan requested information about Green Garden Fertilizer. Questions? Call us at 000-000-0000. Or, to unsubscribe, click here."

Create With Confidence

Don't sweat over follow up messages - your prospects are waiting for you! Print and follow the guidelines in this article, and follow up with confidence.

Beka Ruse is the Business Development Manager at AWeber Communications. Experience the acclaimed customer support and reliability of AWeber autoresponders. http://www.aweber.com/lfs.htm


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